Rack Cards

Rack Card printing

Market a new product, service, or business with rack cards. Rack cards are used for take-out menus, new product announcements, or cross-promotion of products with other companies. Whatever the use case, rack cards are a tried-and-tested tool to get your message across.

Create a rack card design that has customers reaching for it. Get in touch with our designers for a custom rack card design. Or download a rack card design template and drop some artwork—for an effective rack card design, create an eye-catching headline that quickly describes the product or service. Add some product and service details, and once you’ve captured their attention, readers can easily understand what your business is all about.

Close more sales and grow your business with rack card printing. Add rack cards in highly trafficked areas like the point-of-purchase or front-desk for the best visibility.

Looking for an extra shiny, glossy look and feel? Check out UV gloss coating. With fast turnaround, beautiful quality, and many customization options, rack cards are a perfect addition to your point-of-sale marketing strategy.

Rack cards are a tried-and-true promotional product, providing an easy way to spread the word about your business.

You can print rack cards as menus, flyers, location maps, or a list of offerings and services. You can also opt for tear-off rack cards featuring removable portions that can be used as business cards, coupons, or tickets.

Advertising your business has never been easier, thanks to the versatility of rack card marketing. You can use your rack cards to offer helpful information - such as your business address and contact information - or use them as marketing materials in the real world.

What are Rack Cards?

Even if you’re not familiar with the term “rack card,” you've most likely seen them at the front desks of stores, hotels, restaurants, or doctor's offices. Rack cards are the stack of promotional pamphlets in tiny holders or stands inside businesses, designed to be grabbed on the go as a quick marketing technique.

You can make single- or double-sided custom rack cards in a variety of sizes. The most common rack card dimension is typically 8"x9" (half-folded to 4"x9") or 12"x9" (tri-folded to 4"x9"), with either square or round corners (default size is ¼” radius).

Be sure to choose a paper type that can endure wear and tear, as rack cards are designed to be picked up and handled. The quality of your rack card is a reflection of your business, so you’ll definitely want to pick a durable paper type with UV Gloss coating.

One way to make your rack cards stand out is to have your images extend to the edge of the paper. This elegant rack card printing technique is called full-bleed. At Printivity, full-bleed printing is included in the price.

Best Uses of Rack Cards

While marketing rack cards seems easy enough on the surface, you don’t just slap some information there and throw them anywhere in your business. There are best practices to adhere to if you want to maximize your rack card’s print value and marketing potential.

How to Market with Rack Cards

Keep in mind that most conventional rack card holders and display cases are taller in the rear to keep rack cards upright but shorter in the front and sides to make them easier to grab for consumers on the go. The bottom half of the rack card design will almost always be covered by the front of the display case. This is why the visible area at the top of your rack cards should clearly feature your company name and a compelling call to action. Use the following rack card design tips to get consumers’ attention:

• Use your logo or a memorable phrase
• Showcase to prospective customers who you are and how they can contact you
• Use the remaining space on the card to promote your current specials and services

Now that you've gotten their attention, it’s time to show a potential customer what sets you apart from the competition. We recommend doing this in the lower half of the rack card’s front design. With a few sentences about your firm and the specials you offer, you can easily persuade them to turn the rack card over to learn more.

Use the remaining space on your rack cards to highlight your most popular items and services. List your second-tier items or add-ons if space allows.

Always remember to add a promo code they can use online or a scannable coupon they can bring into your store locations or offices for additional incentives. Rack card design is intended to entice potential customers, but the information needs to convince them to buy from you.

Finally, plan out your rack card location strategy. You should always display rack cards in high-traffic areas of your business or workplace. You can put them on a table in a common area where they’ll serve as invitations for your customers to learn more, acting in many ways like a business card (just with a bit more space).

This location might be at the cash register or the receptionist's desk when customers have time to browse around. Alternatively, you can position your rack card display just inside the door, so it’s the first thing your customers see when they enter your business. Place the rack cards wherever you think a customer could be waiting or in a location where they’ll be most attention-grabbing. Even if your customer is already inside your business, utilize the rack card display to notify them about more services that will convert them into a repeat customer.

Rack Card Design

Everyone knows the importance of a first impression, which is why your rack card presentation is crucial. However, with so many rack cards on the market (and at the market) these days, it's easy to get lost in the crowd. Rack cards are the perfect way to provide more information about your business to passing customers. But while they can be incredibly effective, it's important to understand the design principles of rack card printing so that you get the most of what they have to offer.

The good news is that there are a few simple but effective best practices to follow when creating your rack card’s print designs.

• Choose the Right Paper. Rack cards are like a greeting, so you want to make sure that the ones you get printed use high-quality paper because the touch and feel can be an important part of the brand experience. What's more, your custom rack cards will be handled by countless customers, so they need to be able to withstand the wear and tear of consistent and direct use.
• Opt for Eye-Catching Colors. Another essential part of printing rack advertisements is that you need to select colors that stand out. Your customers need to notice and be interested by your rack cards on the table, front desk, or wherever you display them if they're going to be read at all. Also, consider what types of colors go well together when going through the process of rack cards printing. If your brand has a color scheme, use it!
• Lead With Popular Products. You want your business rack cards to contain as much information as possible, but with such a small amount of available space for content, you will need to prioritize. A good way to do that is to make sure you include your best-selling products first, or at least the ones that you want to boost sales for. For an added incentive, consider adding a special promo code or a standard discount for new customers that will encourage people to act quickly.
• Work from the Top Down. For most people, rack cards serve as a way to quickly glance at what a company can offer. That means that when printing rack cards, you need to make sure that the top of the rack card displays the most crucial information. After all, that might be the only area the customer ends up reading. Make sure you include your company name and a strong call to action. You can also use an eye-catching color scheme and your logo to grab attention.

Check out this guide for more information about how to design an effective rack card and strategies to capture and retain customers’ attention. If you’re having trouble coming up with creative rack card ideas, Printivity has in-house designers who can assist with your project, whether you need a quick fix or complete design from the ground up. We have an assortment of rack card templates to inspire you, or you can contact us for a bespoke and alluring rack card design.

Order From Printivity

Custom rack cards from Printivity are designed to take the hassle out of marketing rack cards. Follow these simple steps to start promoting your business with rack cards in no time:

1. In the Instant Price Quoter, make your selections and add them to your cart. You can select your delivery date, update your product information, and submit files directly from the cart.
2. Fill in the shipping ZIP code and delivery date from the calendar. Do you need a quicker turnaround on your custom rack cards? Choose a day on the calendar, or contact us if your desired day is unavailable, and we’ll do everything we can to accommodate your request.
3. Now just upload your files. For your peace of mind, we'll double-check them before we begin production.
4. Click the upload button. Depending on the size and quantity of files you upload, this might take a few minutes.
5. Lastly, enter your delivery and payment details on our secure, encrypted checkout page to complete the transaction.
6. Voila! You’re done. Our specialists will review your rack card files within two business days and email you a digital proof. If you’re satisfied with the digital proof, click accept, and we'll start working on your order immediately. If you need to make last-minute adjustments, simply reject the proof and submit the new files.

That's all there is to it. Your order will arrive on the specified delivery date, guaranteed.

Start Your Next Project

Trust Prinitivy with all of your online custom printing needs. From business cards to custom brochures, we can create the perfect marketing materials for your business. Get started today!